Beauty brands around the world need PR agencies that can help them grow and reach a new audience. The four companies found below are powerful entities in the world of beauty and cosmetics, and choosing from these companies gives managers and owners several options. These firms work closely with their clients, and they provide a wide range of ideas and marketing channels for their partners. Consider what a proper PR campaign can do for your business, or model your new PR agency after these titans of the industry.
Brandstyle
A skincare PR company performs several duties for its clients, and BrandStyle is one of the most popular in the world today. BrandStyle reaches the top of this list because it helps the founders, managers, and other stakeholders in beauty brands grow.
Beauty brands are often partnerships where a designer or icon works with a strong beauty company to create the best products. When working with BrandStyle, the founder or idea-maker has their own PR campaign that touts their expertise. Giving that person an expert profile helps the company grow faster because customers recognize the name of the person behind each idea.
At the same time, BrandStyle works with companies seeking influencers or idea-makers. This means that BrandStyle creates a brand new PR campaign for the company itself, its products, and even its models. By doing so, BrandStyle raises the influence of everyone involved, increases profits, and helps every party grow beyond their initial partnership.
Designers and beauty brands often require services such as those offered at BrandStyle because they are planning more than one collaboration. This is also helpful for icons and celebrities who wish to work with multiple companies on a wide range of products.
Finn Partners
Finn Partners works with global brands every day in and outside the beauty world. Because this PR firm has such a massive reach, it grows very quickly. Their growth helps beauty brands latch on to the growth of other companies in the entertainment industry, and this often leads to partnerships across industries. When beauty brands reach out to Finn Partners, they have every opportunity to learn more about the process, find new marketing partners, and reach out to influencers.
Peter Finn is the founder, and entrepreneurs can be sure they will work with the man himself and see their business grow. International brands should also reach out to Finn Partners as their global network of clients increases every year.
Berlin Rosen
The PR firm at Berlin Rosen is another known for its work in multiple industries. The principals lend their names to the company, and they work in industries from tech to politics. Turning to this brand as a beauty company helps businesses build a powerful narrative about their expertise and plans for the future.
Berlin Rosen also has partners around the world that may want to serve as influencers for new beauty brands. Finding just one sponsor or spokesperson is often enough to launch a brand that could become a billion-dollar enterprise.
Alison Brod Marketing
Alison Brod is most famous for working with fast-food chains, but there is a massive link between foodservice and the beauty industry. When people go out every day in their makeup, they cannot help but see the foodservice chains along their way. Plus, everyone likes to eat. Working with Alison Brod makes it easier for beauty companies to reach large groups of people who need food and want to look good.
While this brand may not be the first that comes to mind, business owners should remember that they created the Popeye’s chicken campaign that reached over a billion media impressions.
Market Your Beauty Brand With Confidence Today
You can market your beauty brand with confidence today using the tips found above. These found marketing companies do a very good job helping their clients find new customers, grow their brands, and find influencers. While beauty brands need a purpose that reaches people around the world, turning to unique marketing firms also aids in finding new customers that would not have known of these companies. Beauty marketing should be for the masses, and that is why a proper skincare PR company is the only way to go.
