Our appearance on a daily basis is incredibly and undeniably important, and there are many products out there that promise to help us as we attempt to look beautiful every moment of the day. In print and media advertising, we are exposed to a constant stream of products modeled on some of the most attractive people in the world, leaving us to wonder how much of a difference we can make by using that product ourselves.

While Joe Olujic is quick to note that there are many ways that advertising exaggerates the effects of many products, there is one trick that we can take from the advertisers for use in our own homes: halogen lighting. This type of lighting has long been used in the beauty industry and the advertising industry to emphasize the features of models and to make them appear as attractive as possible. The lighting they use, along with the cosmetic products they advertise, is what contributes to our desire to buy the products being sold.

In order to get the most out of a beauty product, it is best to use it under the same conditions as those who use the product in the advertisements. Halogen lighting is an efficient option in terms of both cost and energy use, and the fact that it helps improve our appearance is certainly a major reason for considering installing these types of bulbs throughout our home. Now if we could only convince our bosses to install these lights at work, too.